Reggae singer Chronixx commissioned Andrew Cachia, IRPC 2013 2nd place winner to design his first album cover, the interviewApril 23, 2014
Hello Andrew! Congratulations to you for the successful design collaboration with the upcoming reggae star Chronixx for his acclaimed EP “Dread and Terrible.” Tell our readers how this connection come about? How did Chronixx linked with you to commissioned this design?
Thank you ! and thanks for this interview. Actually Chronixx got in contact with me by referring to his favourite 2nd place poster, I had submitted for reggae poster competition in 2013.
How did the process worked in developing a design for this first ever Chronixx EP?
It was a very tight deadline, less then a week to finish off the artwork. Chornixx told me he wanted something very simple yet that it should capture peoples attention. At that time I was still getting to know about his project and getting to know more about the reggae revival so with the help and ideas of Chronixx we developed the artwork as it is. We kept constant communication during the process… and that made things easier for us both.
Did you get the opportunity to hear the music before getting down to working out the visuals What are your favorite tracks on the Dread and Terrible EP?
I was already familiar with the uprising of Chronixx and how he’s growing in the world of reggae music. Yeah, I had already heard some of his music… but I continued to play his tunes, while working on the project …. so I could get more inspired… even because the ideas I got, was mainly from his lyrics. My favs are…Rastaman wheelout (best one ! Capture Land & Here comes trouble.
How many versions of the design did you make before it was finalize?
Actually I presented a couple of quick options in the beginning… But I usually prefer to agree on a concept and give my 100% on that, rather than making a lot of options… even because the deadline was really close. Actually I had never created an artwork in a such short time… so this gave me the opportunity to grow in my skills too.
We know you reside in Malta, were you a fan of the reggae artist and his Music?
Yes, I’m from the sunny republic of Malta….. I was already aware of Chronixx and his tunes… even because my brother and myself at Panda Design had already made a poster for an event that he was playing at…. also he’s very famous in Malta amongst reggae lovers.
Tell us your impression of the “Reggae Revival Movement” of which Chronixx is a leading figure? Were you aware of the movement before this project?
Yes I was familiar with the movement beforehand… & it makes a lot of sense… Some reggae we hear nowadays has no real meaning, no positive messages, and very few uplifting words. On the contrary to what Bob Marley used to preach. So we need that back, we need music that gives us good energy & that encourages other people to do great stuff !
We heard Chronixx speak highly of you in a recent Interview in Jamaica. You must have impressed him with your work, and certainly you must have been excited when Chronixx reached out to asked you to participate on this design project?
Yeah I was really happy that I got commissioned to do an album cover, it has always been a dream of mine to produce artworks for music albums… and by doing this album gave me a good start. There were loads of really cool posters in last years’ Reggae Poster Competition…… so i was very pleased & proud that Chronixx preferred my entry.
Was this project a direct result of your participation in the International Reggae Poster Contest?
Yes, it definitely was. As he initially pointed out he really liked my poster entry for the competition, and afterwards, he had also seen my portfolio on Behance. I believe that Reggae Poster Contest, is connecting both the Musical artists and the visual artists together.
Now that the music is consumed digitally, is the visual elements getting lost in the new delivery process? What’s you take on this?
Although music is getting less physical and more digital as you said, I don’t think visual elements are loosing their importance… maybe not everyone gets a printed cd or lp but every one gets in contact through facebook and websites and other social media. So actually nowadays there is more space for the artwork to be shown around…. also the cover reflects the great music the album contains.
Chronixx is presently touring in Europe, will you get a chance to see him perform?
I don’t think I will be able to make it to his european tour, but I would surely like to see him perform… maybe it will be in his home land too.
What is next for you with this collaboration?
Nothing planned as yet. We’ll see as we go along. It would be also cool, if he used other artists exploring different styles maybe. However I would be honoured to create something else for the man.
Can you share some background about your design studio? What is it called and where exactly is it located?
We’re located in an old village in Malta called Zejtun, residing in a small old house which we turned into our studios. My Brother and I form Panda Design… we focus on brand design, but we also create other stuff like Illustrations & handmade signs.
We look forward to seeing your design in the International Reggae Poster Contest 2014
For sure, I am still planning my entry for this years’ edition. I encourage anyone that has the skills to participate. It serves as a great promotion for you as an artist, and even to improve your skills. And most of all we’r promoting positivity and change with our work! Would like to wish good luck to all the participants of this year !
Thank you Andrew! We wish you all the best to you and your brother!
Peace and Love!
Recently, for the first time in Mexico, the Secretariat of Foreign Affairs in Mexico City was rocking to the heart throbbing sounds of roots reggae music. The occasion was the opening of an exhibition of 50 poster art from the 2012-2013 International Reggae Poster Contest (IRPC) collection. This exhibition brought together key poster designers works from 25 countries. The IRPC World-A-Reggae exhibition in Mexico represented the sixth showcase of reggae poster designs from the contest’s two year history. This extraordinary exhibition included contributed works by distinguish designers Charis Tsevis from Greece, Roy Villalobos from the United States and Yossi Lemel from Israel.
It was quite an exciting moment to see and experience reggae vibrating through the large exhibition space at the secretariat. The Jamaican reggae singer, Etana, performed songs from her latest CD “Better Tomorrow.” Selector Mike Dread, resident DJ and musical director of Mexico’s reggae club, Kaya Bar, kept the audience rocking to the positive sounds of Bob Marley, Peter Tosh, Marcia Griffiths, Gyptian, Shaggy and other reggae selections.
Jointly, hosted by the Embassy of Jamaica in Mexico and the Mexico Secretariat of Foreign Affairs. The exhibition was opened by the Hon. Vanessa Rubio Márquez, Vice-Minister for Latin America and the Caribbean, and H.E. Sandra Grant Griffiths, Ambassador of Jamaica to Mexico. While on holiday, Ambassador Grant Griffiths visited the Jamaican embassy in the U.S capital and there she discovered the International Reggae Poster Contest. It was clear to Ambassador Griffiths that this would be a wonderful exhibition to share in Mexico. The IRPC welcomed the invitation and the opportunity to exhibit the posters to a Latin American audience, especially that the third place winner of the 2013 contest, Lenin Baru Vásquez Felipe, and other contestants and jury member Elmer Sosa were all from Mexico. The timeline was tight and in a few weeks, the ambassador and her staff – Ms. Tanya Henry, First Secretary and Ms. Elizabeth King, Attache/Executive Assistant – had organized sponsorship for the first Reggae Month celebration and the IRPC exhibition in Mexico City. The sponsors included the Jamaica Tourist Board, Appleton, Huawei, VP Records and Solar.
The IRPC exhibition opened on February 28, which is also designated “Jamaica Day” by the Jamaican Government. On March 3, there was a large gathering at the Jamaican Embassy, in Mexico City, featuring a troop of Mexican Rastafarian Nyahbinghi drummers. Also in attendance were members of the Rastreando el Reggae Collective, Carolyn Cooper, a professor of literary and cultural studies at the University of the West Indies, Mona Campus, Jamaica. Professor Cooper gave a talk on “Rastafari Reggae History Lessons” to a very eager and enthusiastic audience.
The following day, Professor Cooper also gave a second lecture at the Matías Romero Institute on “Global Reggae in historic Centro Districto on the topic of “Jamaican Popular Music and the Politics of Cross-Cultural Communication.” As professor Cooper stated, “The lecture focused on the way in which the globalization of reggae has resulted in the adaptation of reggae music to suit local tastes.” This lecture was well supported by Mexicans from all backgrounds who were eager to learn more about reggae and Jamaican culture.
The International Reggae Poster Contest Exhibition, in Mexico City, can be categories as one of our most successful events. Thanks to all our partners and sponsors for making this a success.
The audience listening to Professor Cooper’s lecture at the Matías Romero Institute
More Images @ www.facebook.com/InternationalReggaePosterContest
The International Reggae Poster Contest is pleased to announce our partnership with The Embassy of Jamaica in Mexico and The Mexico Secretariat of Foreign Affairs/Secretaría de Relaciones Exteriores, as we extend our mission to celebrate cross-cultural connections. We have curated a collection of the top reggae posters from the 2012 and 2013 contests for an exciting exhibition titled ‘World-A-Reggae’, at the Secretaría de Relaciones Exteriores building in Mexico City. The exhibition presents 50 of the best art posters selected from over two thousand submissions from 90 countries. The ‘World-A-Reggae’ exhibition also showcases contributed posters from our esteemed jury members and friends of the contest, including works by internationally recognized designers Elmer Sosa of Mexico, Charis Tsevis of Greece, Roy Villalobos of the United States, Juan Carlos Darias of Venezuela, to name a few.The Jamaican Ambassador to Mexico, Sandra Grant Griffiths, will open the exhibition on February 28, 2014.
The opening is by invitation only.
The IRPC ‘World-A-Reggae’ exhibition will be mounted at the exhibition centre of the Secretariat of Foreign Affairs/Secretaría de Relaciones Exteriores until March 7.
For further information and details of the exhibition, contact the Embassy of Jamaica in Mexico: firstname.lastname@example.org
Message From the Under-Secretary for Latin America and the Caribbean
Secretariat of Foreign Affairs, Mexico
Cultural expressions transcend nationalities, languages and ideologies -let alone borders-, especially in a highly integrated world as the one we live in. This exhibition is a perfect example of the power of music to serve as a lingua franca, and at the same time, it reflects the closeness and friendship Mexico and Jamaica have shared for more than 40 years.
Mrta. Vanessa Rubio Márquez
Under-Secretary for Latin America and the Caribbean
Secretariat of Foreign Affairs, Mexico
Message From the Jamaican Ambassador
The governments of Jamaica and Mexico have enjoyed many years of collaboration in the implementation of bilateral cooperation agreements. These include the important area of cultural cooperation, which continues to be elaborated in ongoing bi-national talks.
The Embassy of Jamaica is pleased to partner with the Secretaría de Relaciones Exteriores of Mexico in the presentation of this Reggae Month 2014 celebration of the International Reggae Poster Contest Exhibition. It provides a timely vehicle for emphasizing aspects of Jamaican culture here in Mexico, and a recognition that the music that Jamaica gave to the world remains a relevant instrument of progress and social enjoyment.
H.E. Sandra Grant Griffiths
Ambassador of Jamaica
Jamaica Tourist Board Latin America • VP Records Music Group • Huawei Technologies • Solar Relocation Services • Appleton Estate • Secretaria de Relaciones Exteriores/Instituto Matias Romero • Embassy of Jamaica • Delegación de Miguel Hildalgo • Freestylee • Kreation Band • Graphic Art News.
Our third major exhibition will be co-hosted by the AMA Art Museum of the Americas and the Jamaica Mission to the Organization of American States (OAS). It showcases 24 beautiful posters from around the world. The exhibition will be held in the Marcus Garvey Hall at the headquarters of the OAS in Washington D.C. It will run from May 19th through the 31st and admission is free. His Excellency Stephen Vasciannie, Ambassador of Jamaica to the US and head of the Permanent Mission of Jamaica to the OAS; Professor Carolyn Cooper of the University of the West Indies; and Michael Thompson and Maria Papaefstathou, founders of the contest, will speak at the opening.
For further information and details of the exhibition, contact :
Andrés Navia: email@example.com> Museum of the Americas; or
Julia Hyatt: firstname.lastname@example.org, Minister/Alternate Representative, Permanent Mission of Jamaica to the OAS.
AMA’s mission statement:
AMA’s work is based on the principle that the arts are transformative for individuals and communities. This belief simultaneously serves to promote the core values of the Organization of American States (OAS) by providing a space for cultural expression, creativity, dialogue and learning, highlighting themes such as democracy, development, human rights, justice, freedom of expression, and innovation. AMA’s work advances the inter-American agenda, drawing on the arts to showcase a constructive vision of the future of the region via local and hemispheric cultural exchange. This is achieved by showcasing cutting-edge exhibits of artists whose output creatively combine artistic craftsmanship with topical social and political issues and by establishing a dialogue of these works with AMA’s permanent collection.
OAS mission statement:
The Organization of American States (OAS) brings together the countries of the Western Hemisphere to advance common interests such as democracy, good governance, human rights, peace and security, and address the complex problems caused by poverty, drugs and corruption. Through decisions made by its political bodies and programs carried out by its General Secretariat, the OAS promotes greater inter-American cooperation and understanding.
Mirko Ilic was born in Bosnia. In Europe, he drew comics, illustrations, and art-directed posters, books, and record covers. When he arrived in the U.S. he became the art director of Time Magazine International Edition. Later he became art director of the Op-Ed pages of the New York Times. He has received numerous awards, including those from the Society of Illustrators, the Art Directors Club, I.D. Magazine, Print Magazine and others.
Mirko is the co-author of several books with Steve Heller, including Genius Moves: 100 Icons of Graphic Design, Handwritten, Stop Think Go Do, and Lettering Large. With Milton Glaser he co-wrote The Design of Dissent.
(photo credits: by Luka Paic)
We are excited to announce a generous new prize offer from the International award-winning type foundry PARACHUTE, based in Athens, Greece. The package of fonts worth 500€ will be awarded to the First Place winner in the 2014 International Reggae Poster Contest. Their fonts have been use in International branding campaign, such as Bank of America, European Commission, Emirates, Adidas Group, Nike, and European Football Association.
The 2014 IRPC marks the third year of selecting the best reggae poster designs from around the world, and we are making changes to the submission date.
The International Reggae Poster Contest (IRPC) has moved the 2014 CALL FOR ENTRIES from the usual December (2013) announcement, to July 1st 2014, which is International Reggae Day. We are planning a number of exhibitions, partnerships and collaborations in 2014 leading up to the announcement. Please follow our Facebook page https://www.facebook.com/InternationalReggaePosterContest, and our official IRPC website www.reggaepostercontest.com for news and updates. We will also announce exciting new prizes for the Grand Prize Winners.
2013 was a successful year for the IRPC, we received 1,100 submissions from 78 countries, and curated three major “World A Reggae” exhibitions. One at AKTO school of design in Thessaloniki, Greece earlier this year. The October opening in Miami, Florida which featured an unprecedented selection of 100 plus reggae posters at the spacious Multitudes Gallery. The second U.S. exhibition held at the DuPont Circle Embassy of Jamaica in Washington, D.C. This special showing was hosted by Jamaican Ambassador to the United States, Stephen Vasciannie and Kathryn Buford founder of Live Unchained. The exhibition featured over 50 stunning posters of the 2013 IRPC winners. The selection also included posters from our jury members and friends; Charis Tsevis, Yossi Lemel, Frank Arbelo, Dane Thompson, Saleh Zanganeh, John Moore, Elen G, Sergio Olivotti, Roy Villalobos, and Tomoko Miyagawa. The Embassy of Jamaica was abuzz with activity on November 14th, as a large gathering of Washingtonians, friends from Virginia, Maryland and as far away as New York City came out for the opening. They expressed much enthusiasm for the international reggae art. This showed a clear indication of the popularity of the reggae poster art represented from around the world.
Our IRPC vision for a Frank Gehry inspired Museum for Kingston, Jamaica and the Alpha Boys’ School awareness campaign were well received by all. Through the Live Unchained collaboration we have broadened our support in the US capital. Thanks to the IRPC cultural ambassadors for spreading the word and making it successful through social media. At the opening, Ambassador Stephen Vasciannie pointed out the importance of the IRPC exhibitions as a testimony and a reminder to all of the global embrace for Jamaican popular music and culture. He was impressed by the positive messages that were depicted in the posters and he expressed his appreciation for the high level of designs expressed in the creative visuals. Highlights of the opening included speeches from ambassador Vasciannie, IRPC founder Michael Thompson, Live Unchained founder Kathryn Buford, Dutty Bookman and Patricia Chin of VP Records. Patricia reminded the audience that reggae culture is more than just the beautiful sounds coming from all corners of the world, but also the role played by the visuals arts. It was evidently expressed from all those attending the opening the affirmation that reggae and Rastafarian symbolize a powerful global presence. Many designs represented in the collection covered varied subjects related to all aspect of the musical genres: Ska, Rocksteady, Dub, Roots Reggae, Dancehall, Jamaican Sound System and Alpha Boys’ School.
Those attending the Washington DC exhibition included Mrs. Patricia Chin, founder of Randy’s and VP Records, Dutty Bookman, author and guiding force behind the Reggae Revival Movement, and the Jamaican embassy staff.
The November 14th, opening was originally due to run for two weeks but became widely popular with visitors to the embassy and the general public; we were requested to have it extended to December 20.
Patricia Chin founder of VP Records in front of the IRPC global footprint.
Michael Thompson presents his Paul Boggle poster to the Jamaican Ambassador to the United States, Stephen Vasciannie. Next to him, Kathryn Buford, founder of “Live Unchained”.
Dutty Bookman author and guiding force of the “Reggae Revival” movement.
Michael Thompson presents his “Randy Chin” poster to Patrica Chin, founder of VP Records
The International Reggae Poster Contest would like to thank all those involved in making our 2014 IRPC / Live Unchained exhibition at the Embassy of Jamaica in Washington D.C. such a wonderful success.
All the proceeds received in excess of expenses helped to support the Alpha Boys’ School in Kingston, Jamaica. This year through the Washington D.C. exhibition and Tania’s Dwyer, successful, fundraising Alpha Party in Australia, we were able to provide cash donations of $4,800 to the historic Alpha Boys’ School music program.
Special thanks to Ambassador Stephen Vasciannie, and the embassy staff for the venue and much-appreciated assistance with the event. Special thanks to Kathryn Buford, of Live Unchained for collaborating with us and organizing this successful exhibition. Big thanks to MC Lodi Matsetela who officiated the evening’s silent auction. To all our IRPC Washingtonian ambassadors for assisting in the auction and to help mobilize interest and support through their social media platforms. Big thanks to Patricia Chin and VP Records for sponsoring the exhibition and our charity. One love Barry Lester, of “The B Spot Gallery” in DC, for the professional advice and his generous support with framing. Thanks to Rankin Johnny and his THC Soundsystem and Selektah apparel from Athens, Greece for their generous selection of vinyls and merchandise for Alpha Boys’ School fund raising.
We wish to recognize the more than 100 artists and designers globally who created such fine array of poster art and to all the supporters of the arts who patronized our initiatives and our worldwide events.
Balazs Pakozdi, Grand Prize winner of the 2013 International Reggae Poster Contest, pose with some of the wonderful prizes awarded. Prizes include Apple iPad, Classic reggae box-set CDs, vinyls, Beats by Dr. Dre Headphones, Bob Marley Legend, Global Reggae book, and reggae apparel.