Bob Marley's "One Love" introduced me to Jamaican music. I fell in love with the way the instruments told the story as much as the words. And I have been listening to reggae in its various forms ever since. "One Love" has been a part of my life's playlist for almost 40 years. That is why 1 Love Reggae. The "I" in "I Love Reggae" is a 1 so the poster headline actually reads "I Love Reggae" or 1 Love Reggae, and the heart is inside the O in the word LOVE.