Terminal Signs | Brazil

The poster depicts a bunch of airport terminal signs in their usual manner. The only difference is that instead of pointing directions to places in the airport, the 2 lower ones depict the direction that the unaware victim is heading after passing through customs: captivity and forced labour. The slogan at the end warns the viewer to “look at the signs” which means not only to look at possible signs of human trafficking, but the literal act of looking at the airport signs.

Gone | Jamaica

The poster design titled “Gone” was inspired by the given song “Shadows After Dark.” The words in the design act as an expression for the calling of action against human trafficking. From the type of the font to the highlight of the ‘Gone’ serves to emphasize the seriousness and the rugged feel the thought of another person is gone missing due to human trafficking. The poster design speaks to the general public to take human trafficking seriously before it ends up being one of their close family or person that they know. When a design speaks directly to the viewer, he or she is better able to relate and take action to the purpose. Persons hardly stop and read a text unless it is big and bold. The red colour that is in the word ‘gone’ not only highlights the seriousness but grabs the viewer’s attention. When a person looks at the poster design, the first thing they are going to see is the word gone. This leads the viewer question to themselves as to what or who is gone, which only leads the viewer to read the entire poster to know.

Man in the Dark | Jamaica

The poster design titled “Man in the Dark” was inspired by the song “Shadows after Dark.” It focuses on the danger of being alone at night or anywhere for that matter. However, within the poster, there is a man figure and a female figure that acts as shadows. The blue background colour help to represent the darks and also imitate the dark blue colour of the sky at night. The words at the back of the man figure jackets are the lyrics from the song “Shadows After Dar” which help to emphasize what is going on in the illustration. The reason for using black figures to symbolize danger, which contributes to the mood at the moment. The man figure was placed as the foreground to emphasize the power and strength he might have over the female figure. The poster design is in no way claiming that females are not responsible for the action of human trafficking too, but to rather capture the mood and scene of the event. The poster design illustrates to the viewers a message to be alert and careful at all times and to trust no stranger.