Reggae’s the most known message to the world. Peace. In the rasta colours and in tropical vibes and shapes. As message of Reggae music is reminding on social and political issues, so does the poster have “issues” – skrcatches. It is not perfect, just as our world. All the background is in rasta colours, symbolising the Reggae music. The symbol peace is in red colour as an irony to it’s meaning in rasta colours – blood. It is a provocative reminder that most of the times peace was achieved through a lot of blood, war and darker times of our society. This is why we must appreciate peace and spread this message to the world, just as music does.
My initial inspiration was sparked by Mikayla “Koffee” Simpson winning the 2020 Grammy Award for Best Reggae album, making her the first woman to take home that award since the category was added in 1985.
Koffee’s win comes at a time just as female reggae artists are rising in popularity internationally, bucking the trend of being overshadowed by their male counterparts.
Before designing this poster, I had very little knowledge about reggae music. During my research, I discovered so many talented women, like Etana, Queen Ifrica, Grace Jones, Rihanna, Lady Saw, Lila Ike, Shenseea, Sister Nancy, Jah9, Jane Macgizmo, and many others. I would put them all on my poster if I could.
Their music inspired me to create “Clap for Queens of Reggae,” a colorful homage to all female reggae artists. The goddess of music is at the center, wearing the traditional colors of Jamaica. She watches over the two women who represent traditional and modern reggae. They have come a long way, but there is still much work to do.
With this poster, I hope to send a message of awareness, hope, and inspiration while also celebrating the contributions that reggae music has brought to the world.
A celestial, Rastafarian lion submerges the world in his culture and wisdom- he shares his insight with the world.
“Peaceful World with Reggae”.
In the poster, the pixels show the digitalization of the world. And the text ‘music of peace’ highlighting through the pixels shows, even the world is digitalizing the reggae music can bring peace into you. The colors give the mood of reggae music and the peace you can gain from listen to reggae music. Through the poster it interprets the message that reggae music can brings peace to the world.
One of the interactive effects of this poster is when viewer look from distance the text can be seen clearly. Which means to invites the viewers to take a wide look into reggae music where they will able to find peace and love themselves.
Lion symbolizes reggae sharing it’s love to the world.
People around the world are listening to reggae songs and this leads to peace.
Reggea always the music of peace and I think we need word peace. With music, patience, passion and love we’ll have word peace.
In this poster, I try to explain this. The color of our skin, what religion we belive, what gender we are doesn’t matter anymore. We just need peace and love.
Reggae is a tradition and growing up like a vast tree.
I used modular design approach to focus on the global issues that are expressed in Reggae. The design is divided into parts which showcase Reggae music and Jamaican culture along with elements that address problems ranging from poverty and health to climate change by referring to sustainable development goals (SDG). Together, all these parts create holistic pattern which stands for the role of music as a mobilizing force in the international attitude towards solving humankind problems and making sustainable development earn the world’s attention. This pattern also portrays a flag which stripes are going up to the right corner symbolizing growth. I also decided to merge Reggae-related elements with contemporary design to represent this genre as one which has vibrant history and is up to date at the same time. You can decipher parts of the poster into elements like vinyl records, palms, Jamaican flag and a boom box. A slightly different tints of traditional red, green and yellow colors were chosen to add freshness. I wanted to express how the fusion of visual art with the deep sense of Reggae music and the vibe of Jamaican culture can make this world better by informing people about the SDGs.
Tribute to Errol Flabba Holt