Love will always be king and reggae music was built upon love and bringing people together.
This heartwarming atmospheric poster is another way I’m exploring the Reggae phenomenon. The backdrop is the beginning of 80s – me sitting in a sunny living room in my birth town Riga, being 3 years old, playing with the swedish cubes, retro music on the background. I’m happy! I love this design, brings me back to that moment.
Reggae is a tradition and growing up like a vast tree.
I used modular design approach to focus on the global issues that are expressed in Reggae. The design is divided into parts which showcase Reggae music and Jamaican culture along with elements that address problems ranging from poverty and health to climate change by referring to sustainable development goals (SDG). Together, all these parts create holistic pattern which stands for the role of music as a mobilizing force in the international attitude towards solving humankind problems and making sustainable development earn the world’s attention. This pattern also portrays a flag which stripes are going up to the right corner symbolizing growth. I also decided to merge Reggae-related elements with contemporary design to represent this genre as one which has vibrant history and is up to date at the same time. You can decipher parts of the poster into elements like vinyl records, palms, Jamaican flag and a boom box. A slightly different tints of traditional red, green and yellow colors were chosen to add freshness. I wanted to express how the fusion of visual art with the deep sense of Reggae music and the vibe of Jamaican culture can make this world better by informing people about the SDGs.
Tribute to Errol Flabba Holt
Peace theme was kept in the background while this poster was designed. With the peace sign and figures used in the center, peace and music were emphasized.
This is a poster made with love, starring my dog named Twiinky, which was very helpful to be able to transmit on the poster that you can enjoy this musical genre regardless of who you are, because reggae is expressed from the heart to which it opens to listen to it and enjoy it.
The combination of Chinese traditional dance and African tribes conveys the concept of reggae music.
The lion, the dove symbolizing peace and the text elements of reggae music were integrated into the design of the poster of reggae music festival. Red, yellow and green, representing the colors of Jamaica, were used as the theme colors. The design showed the good times brought by music and peace and people’s longing for a better life.
Meet reggae and see the world in a different way.