Double Happiness(囍) is a traditional Chinese festive pattern that expresses the joy of union. It’s like reggae spreading happily in China.
The poster idea comes from Bob Marley’s”Stir it up”, a famous reggae song. Reggae music consists predominantly of instrumental remixes of existing recordings , just like stir and mix many materials together. Finally, the poster shows reggae music cozy vibes and makes us feel free at the same time.
While getting to know reggae better I discovered Desmond Dekker’s song called Israelites, I fell in love with the song. Great music doesn’t age. Israel, and Africa, are important to Rastafarians and reggae so I decided to paint this gorgeous bird, a hoopoe, Israel’s national bird. (I didn’t draw the Jamaican’s hummingbird because somebody already did it.) Reggae can make you to fly over the oceans just to enjoy the music the fullest on its birthplace, Jamaica.
This poster is titled as ‘Freedom’ as it depicts the freedom of mind from all the sorrow and distress, by listening to the Reggae music. The birds represent the freedom and are colored as red, yellow, and green which are the colors of the Rasta flag. The poster also depicts the growth of the mind. As Bob Marley quotes “None but ourselves can free our minds.”, the poster depicts a man holding the top part of his head to free his mind from all the negative thoughts.
Love will always be king and reggae music was built upon love and bringing people together.
This heartwarming atmospheric poster is another way I’m exploring the Reggae phenomenon. The backdrop is the beginning of 80s – me sitting in a sunny living room in my birth town Riga, being 3 years old, playing with the swedish cubes, retro music on the background. I’m happy! I love this design, brings me back to that moment.
Let’s feel reggae,feel happy and love.
While I was creating this poster, i felt really inspired by the little prince story from Antoine de Saint-Exupéry book. I wanted to tell, that reggae world is like a different planet, is something that is always near us and its always somewhere close, doesn’t matter where you are, in which part of our planet. Reggae music is something unique, something like from a different universe, but in the same time feels so natural, like the beat of our hearts. It’s teaching us how to be better persons, like the little prince does.
This is a typographic poster design. In the poster it simply gives the message `Reggae Music Will Make you happy’ in a creative design. So, the message is that Reggae music is a therapy that can change a person’s mood into happy. The ultimate message from the poster to the world is, whatever mood you’re on, whatever situation you’re in, listening to reggae will makes you happy. With happiness there is peace.
Colors used are the colors of reggae culture.
A type-based atmospheric Dancing Poster is another way I’m exploring the Reggae phenomenon. This Poster isn’t afraid to get dirty, minimal and explore a literal twist from the center outwards. The challenge was to capture a very particular vibe and aesthetic with no other visuals but letters and textures. The backdrop is the beginning of 80s – me sitting in a sunny living room in my birth town Riga, being 3 years old, playing with the swedish cubes, retro music on the background. I’m happy! I love this design, brings me back to that moment.