John Moore is one of the most prolific tipographic designers of Venezuela, he studied graphic design in the Institute of graphic design Neumann from 1972 until 1976. In 1980 he taked a workshop with Milton Glaser and since 1983 he has worked as an art director and creative director in many advertisign agencies as Foote Cone & Belding, Leo Burnet and J. W. Thompson handign high-profile brands sudh as Kraft, Procter & Gamble, SC Johnson and importants banks and other best brands of Venezuela and Caribean. Parallel he has participated as an artist in major scientific expeditions to the Amazon and has won many international awards for his films of experimental animation. In 1996 he published his book “Signos de Identidad” about his design of three decades of brand marks. Since 1976 he began working designing fonts, he was a winner of three Latin American Biennials of typography “Tipos Latinos”. Has participated in many international design conferences in Latin America and his work have been published in many internacional magazines in America and Asia.