The idea behind the poster was to create a warm, loving feeling, an illustration that has a “flow”. Competition logo’s lion is at the center, aiding the message of love reach all corners of the world from Jamaica. There is an abundance of love, understanding, joy and music. I have illustrated some of Jamaica’s key flora and fauna, to celebrate reggae’s country of origin. I tried to create something different and fresh, not sticking to the well known colors and other typical attributes usually related to reggae. My goal was to bring the message of reggae and Jamaica to life by making a poster that makes the viewer experience a feeling of ease and joy.