The idea focuses on corruption and bad people who are represented as the trash. From that garbage bag emerges smoke like swirls trying to grasp a hold on their victims, capturing, grooming and trafficking them like a chain of events. But there is hope and a positive outcome as the victims are escaping. The trafficking ring is clustered at the top like bubbles, but they are bursting and birds fly out signifying freedom and success demonstrating that awareness, working together and being smart can defeat the evil organisations and break the chain of this horrible industry. The type on the yellow tape is a warning and emphasized in bold type on the left to inform the public to be vigilant and to be aware. I had to place the logo bottom left instead of bottom right to balance with the body copy for creative purposes. It can easily be replaced on the bottom right if necessary.