The poster design titled “Gone” was inspired by the given song “Shadows After Dark.” The words in the design act as an expression for the calling of action against human trafficking. From the type of the font to the highlight of the ‘Gone’ serves to emphasize the seriousness and the rugged feel the thought of another person is gone missing due to human trafficking. The poster design speaks to the general public to take human trafficking seriously before it ends up being one of their close family or person that they know. When a design speaks directly to the viewer, he or she is better able to relate and take action to the purpose. Persons hardly stop and read a text unless it is big and bold. The red colour that is in the word ‘gone’ not only highlights the seriousness but grabs the viewer’s attention. When a person looks at the poster design, the first thing they are going to see is the word gone. This leads the viewer question to themselves as to what or who is gone, which only leads the viewer to read the entire poster to know.